Travloger – Building a Digital Presence from Scratch and Generating ₹8L Revenue in 2 Months

The Issue – Travloger had no prior marketing footprint and needed to establish its brand while driving immediate revenue on a limited budget.
Services Used:
Google Ads Management
FB Ads Management
Instagram Ads Management
WhatsApp Marketing Automation
Client

Client

Travloger, a travel service provider previously inactive in digital marketing
Objective

Objective

Establish Travloger’s online presence and quickly generate revenue through social media

Challenges

Travloger had no existing digital presence, making it challenging to build awareness and drive initial revenue. They needed a strong launch strategy to compete with more established brands while keeping ad spend reasonable.

Launch Digital Marketing Presence

Launch Digital Marketing Presence

Establish Travloger’s brand presence across social platforms.

Drive Initial Revenue

Drive Initial Revenue

Generate a quick return through efficient ad spend.

Maximize Ad Efficiency

Maximize Ad Efficiency

Achieve substantial revenue growth in the first two months.

The Approach

Brand Establishment Across Facebook and Instagram

Brand Establishment Across Facebook and Instagram

Built Travloger’s online presence from scratch, with dedicated content streams designed for brand awareness and engagement.

In-depth Audience Research and Persona Creation

In-depth Audience Research and Persona Creation

Conducted thorough audience research to identify target segments and develop user personas, ensuring ads resonated effectively.

Cross-Platform Campaign Strategy

Cross-Platform Campaign Strategy

Combined Facebook, Instagram, and Google Ads to maximize reach, applying learnings from each platform to optimize others.

Goal-Based Bidding Techniques

Goal-Based Bidding Techniques

Utilized goal-driven bidding strategies to maximize returns on the initial budget, focusing on high-engagement days and times.

Conversion-Focused Ad Copy and CTA Testing

Conversion-Focused Ad Copy and CTA Testing

Tested multiple CTAs and ad copies, refining them to improve click-through rates and drive action from users.

Continuous Data Analysis and Strategic Tweaks

Continuous Data Analysis and Strategic Tweaks

Actively monitored performance and adjusted targeting, bidding, and creative elements for optimal engagement and revenue.

Results

Revenue Achievement

Revenue Achievement

Generated ₹8L within 2 months.

Enhanced Brand Recognition

Enhanced Brand Recognition

Built a strong brand presence from zero to 20K followers.

Improved ROI

Improved ROI

Achieved a 4:1 return on ad spend.

Travloger’s rapid success illustrates how a well-crafted digital marketing strategy can create significant results for new brands, transforming zero presence into substantial revenue.

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FAQ's

Performance marketing is a results-driven approach where advertisers pay only for completed actions, such as clicks or conversions. This method is highly effective for travel companies as it optimizes ad spend by focusing on specific goals like bookings or lead generation, maximizing your return on investment (ROI).

Our team combines data-driven audience targeting, conversion-optimized ads, and ongoing campaign optimization to drive up to 10x ROAS. We closely monitor and adjust campaigns to ensure maximum efficiency, reaching high-intent customers and driving meaningful results for your brand.

We advertise across major digital platforms, including Facebook, Instagram, Google Ads, and more. Each platform is selected based on your target audience, allowing us to maximize your brand reach and engagement in the channels where potential customers are most active.

Many of our clients have seen exponential growth, including a 10x increase in sales-qualified leads and substantial revenue boosts within just a few months. We set customized, realistic goals and deliver measurable results, consistently optimizing to meet or exceed those objectives.

We use advanced tracking and analytics tools to monitor key performance indicators (KPIs), including ROAS, conversion rates, lead quality, and ad engagement. Our team shares regular reports, offering full transparency into campaign progress and adjustments.

Absolutely! By focusing on targeted ad creatives, retargeting strategies, and conversion-optimized funnels, we help travel companies like yours turn visitors into bookings while building long-term customer relationships for ongoing engagement.

We utilize a combination of demographic data, behavioral insights, and lookalike audiences to reach travelers with a high likelihood of booking. This precise targeting helps minimize budget wastage and ensures ads reach those most interested in your services.

Budgets vary based on goals, competition, and target locations. We work with you to determine a budget that aligns with your objectives, then optimize ad spend for maximum impact. Many of our clients see success with moderate budgets due to our efficiency-focused strategies.

Yes, our team collaborates with clients to create and optimize ad visuals and messaging. We run A/B testing on creatives to find the most effective combinations, ensuring your ads resonate with your target audience and drive higher engagement.

Absolutely. We work with both established and new brands, guiding you through the process and setting up your campaigns from scratch if needed. We’ll handle everything, from initial setup to ongoing optimization, so you can focus on growing your business.

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